Objective

The main objective of this masterclass is to provide knowledge to make a successful entrepreneur by providing the ability to create entrepreneurial opportunities through the invention, development and exploitation of entirely new ideas, products and services, and/or the creation of new industries, infrastructures, and ways of doing business.

Module 1: Building a Business from Ground Zero

Explores the critical components of building a business from the ground up through creative idea generation to assessing trends.

Idea Generation / Idea Evaluation
Finding your Team
Industry Trend

Module 2: Develop a Unique Value for Your Customers

Learn how to develop value proposition benefits-driven marketing messages for your targeted customers.

Unique Selling Proposition / Unique Value Proposition
Customer Discovery
Customer Persona Roadmap

Module 3: Internal Mechanics of a Business in the New Era

Having the right tools and mechanics are needed to jump start a great business idea. This module will analyse diverse internal areas in line with the online and offline industry trend.

Forecasting, Budgeting and Financing
Digital Marketing and Branding
Competitor Analysis

Module 4: Implementing Your Idea: Utilising Business Model Canvas

This module looks into pertinent blocks within the canvas and building critical factors for a robust Business Model.

Business Model Canvas
Teamwork: Pitch Practice
Key Learning Reflections

Module 5: THE day - Pitching Session

It is now time to validate the business idea through the pitching session in the presence of different stakeholders who will give constructive feedback to move the business idea to reality.

Pitching session
Key Learning, Reflections
Testimony and Video Shooting
Future Outlook, Certificates, and Wrap-up

Target audience

Full time / part time students / Unovate Centre incubatees
Working in a company and would like to be self-employed in the future
Have a prospective business idea and are planning to grow
Local SMEs, Freelancers, Lawyers / Accountants, Full time parents, Product / brand owners